UNITEN Assistant
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StaffProfilePage | UNITEN

College of
Continuing Education

Chong Pui Yee, Dr.

Dr. Chong Pui Yee

Head of Department (Academic, Professional & Experiential Learning (APEL)) & Senior Lecturer

Department of Social Science & Humanities

College of Continuing Education

03-89212020 (Ext: 7516)
Pychong@uniten.edu.my

Academic Qualifications

  • PhD, Universiti Kebangsaan Malaysia (2019)
  • Master Science, Information Technology, Universiti Putra Malaysia (UPM) (2004)
  • BA (Hons) Major in Communication, Universiti Kebangsaan Malaysia (UKM) (1998)

Working Experience

Position Place of Work Start End
Senior Human Resource Executive MIMOS Bhd 2005 2007
Senior Human Resource Executive MIMOS Bhd 2005 2007
Senior Human Resource Executive MIMOS Bhd 2005 2007
Procurement & Logistics Executive MIMOS Bhd 2003 2005
Procurement & Logistics Executive MIMOS Bhd 2003 2005

Research Areas

  • Code Switching Strategies in a Malaysian Classroom
  • Factors Influencing International Students’ Choices at a Private Higher Education Institution in Mal
  • PMI as a Reflective Practice Tool in Teaching Evaluation
  • A Literature Review on Internationalization of Higher Education : The Past, Present and Beyond
  • School leavers preferences in choosing IPT in Malaysia: a case study in UNITEN
  • How to Optimize Resources to Create Wealth in Line With NEM: A University Contribution to Nation Bui
  • Understanding UNITEN Students’ Creative and Critical Thinking Style: A Case Study
  • 3D Modeling of Santiago Fort, Melaka for Archaeology Research in Malaysia
  • Cross Culture Exploration in a Malaysian Literature Classroom – A Teacher’s Strategy
  • The Golf Game : Development, Obstacles and Challenges Faced By The Young Generation and Students Of
  • Personal Enrichment And Empowerment Program (PEEP) Pilot Project : Implementation and Findings
  • Creative Teaching : Students’ Perspective in UNITEN
  • Building A Private University Towards Contributing To The Success Of Malaysian National Higher Educa

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • Pembangunan Penyelidikan dan Dasar Pengajian Tinggi Malaysia (PenDaPaT): Exco (2025)
  • Pertubuhan Pembangunan Penyelidikan dan Dasar Pengajian Tinggi Malaysia (PenDaPaT): Normal Member (2022)
  • Malaysian English Language Teaching Association: (2009)

Recent Notable Publications

1.

Chong Pui Yee. Factors Influencing The Adoption Of Solar Pv Among Tenaga Nasional Berhad (Tnb) Residential Customers In Putrajaya And Cyberjaya. International Conference On Sustainable Energy, Infrastructure, And Environment-Clean Technology(Icseie-Ct 2026) (Dec 2026). Conference Proceeding. Cited: SCOPUS

2.

Chong Pui Yee. Factors Influencing The Adoption Of Digital Electricity Billing Among Tnb Customers. International Conference On Sustainable Energy, Infrastructure, And Environment-Clean Technology 2026 (Dec 2026). Conference Proceeding. Cited: SCOPUS

3.

Chua Yaw Long; Chong Pui Yee; Wong Jee Khai. Bridging The Gender Gap In Renewable Energy Engineering: A Comparative Analysis Of Educational Interventions Achievements Using The Reitmo. International Conference On Engineering Education (Nov 2026). Conference Proceeding. Cited: SCOPUS

4.

Chua Yaw Long; Chong Pui Yee; Wong Jee Khai. “I Am A Girl, I Am An Engineer”: Promoting Engineering Pathways For Underprivileged Secondary School Girls Through Educational Intervention. International Journal Of Research And Innovation In Social Science (Ijriss) (Aug 2026). Journal. Cited: ERA

5.

Chua Yaw Long; Wong Jee Khai; Chong Pui Yee. I Am A Girl, I Am An Engineer": Empowering Underprivileged Girls To Be Future Engineers In Renewable Energy. 14Th International Conference Of Engineering Education (Iceed) (Feb 2026). Conference Proceeding. Cited: SCOPUS

6.

Chong Pui Yee. How International Students Perceive The International Learning Environment In The Netherlands, Türkiye, And Malaysia. Journal Of Studies In International Education (May 2025). Journal. Cited: ISI

7.

Chong Pui Yee. Factors Influencing Employability Of Fresh Graduates Post Covid-19 : A Study Conducted On The Perspectives Of Malaysian Employers. International Journal Of Business Management (Jun 2024). Journal. Cited: MyCITE

8.

Chong Pui Yee. Factors Influencing International Students’ Perceived Value And Satisfaction At Private Universities In Malaysia. Tuning Journal For Higher Education (May 2024). Journal. Cited: SCOPUS

9.

Chong Pui Yee. Factors Influencing International Students' Choice To Study At Malaysian Private Higher Education Institutions. Malaysian Journal Of Social Sciences And Humanities (Mjssh) (Jun 2023). Journal. Cited: MyCITE

10.

Chong Pui Yee. Transforming Malaysia's Higher Education : Policies And Progress. Asian Economic Policy Review (Jan 2023). Journal. Cited: ISI

11.

Chong Pui Yee. Deep-Dive On Malaysia's Higher Education Services Trade. World Bank Group: The Malaysia Development Experience Series (Mar 2022). Other. Cited: None

12.

Chong Pui Yee. Self Instructional Material (Sim) For Pkib113 Course (Odl02) . Self Instructional Material (Sim) For Pkib113 Course (Odl02) (Nov 2021). Other. Cited: None

13.

Chong Pui Yee. Self Instructional Material (Sim) For Pkib113 Course (Odl02). Self Instructional Material (Sim) For Pkib113 Course (Odl02) (Nov 2021). Other. Cited: None

14.

Chong Pui Yee. Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 4. Sim For Pkib113 (Odl02) (Nov 2021). Other. Cited: None

15.

Chong Pui Yee. Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 3. Self Instructional Material (Sim) For Pkib113 Course (Odl02) (Nov 2021). Other. Cited: None

16.

Chong Pui Yee. Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 1. Sim For Pkib113 (Odl02) (Nov 2021). Other. Cited: None

17.

Chong Pui Yee; Sidra Naim Binti Taraq Naemzia. Mooc Course : Creative Thinking . Openlearning Platform (Aug 2021). Other. Cited: None

18.

Chong Pui Yee; Sidra Naim Binti Taraq Naemzia. Creative Thinking (Mooc) . Openlearning (Aug 2021). Other. Cited: None

19.

Chong Pui Yee; Sidra Naim Binti Taraq Naemzia. Mooc Course : Creative Thinking On Openlearning . Openlearning Platform (Aug 2021). Other. Cited: None

20.

Chong Pui Yee. Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 1. Course Development For Odl (Jul 2021). Other. Cited: None