UNITEN Assistant
—
StaffProfilePage | UNITEN

College of
Continuing Education

Chong Seng Tong, Dr.

Dr. Chong Seng Tong

Senior Lecturer

Department of Languages & Communication

College of Continuing Education

03-89212020 (Ext: 7508)
Stchong@uniten.edu.my

Academic Qualifications

  • PhD (English), Universiti Putra Malaysia (2015)
  • MA (English), Universiti Kebangsaan Malaysia (2007)
  • BSc (Hons.), Universiti Kebangsaan Malaysia (2004)

Courses Taught

  • TECB2013 - Technical Communications

Professional Associations

  • Southeast Asian Society for Eighteenth-Century Studies (SASECS): Normal Member (2025)
  • IEEE: Normal Member (2025)
  • IEEE : Normal Member (2024)
  • IEEE : Normal Member (2023)
  • Qualitative Research Association of Malaysia: Normal Member (2023)
  • International Association of Applied Linguistics: Normal Member (2023)
  • Malaysian Association of Applied Linguistics (MAAL): Normal Member (2023)
  • IEEE Membership: Normal Member (2022)
  • IEEE Education Society Membership: Normal Member (2022)
  • LSP Conference by UTM: Committee Member for LSP Conference 2020 (2019)
  • ASLE : Member (2016)
  • ASIA TEFL: Member (2012)
  • Malaysian Modern Language Association: Life Member (2010)
  • MELTA: Life Member (2009)

Recent Notable Publications

1.

Azmi Bin Ahmad, Ustaz; Chong Seng Tong. Implementation Of The Shariah-Based Quality Management System (Ms1900:2014) In Islamic-Oriented Organizations: A Bibliometric Analysis. Transformation And Integration In Halal Industry (Nov 2026). Research Book Chapter. Cited: SCOPUS

2.

Chong Seng Tong. Proceedings Of The 1St International Conference On Environmental Sciences, Agriculture, And Socioeconomics . (Icesas 2025) (Aug 2026). Research Book . Cited: Indexing In Progress

3.

Chong Seng Tong. Intervals. Eksentrika (Aug 2026). Poetry. Cited: None

4.

Maslinda Binti Md Yusof; Chong Seng Tong; Yee Chiew Ling @ Vivian. Exclusion Of Voice And Agency In Media Representation Of Malaysia’S Budget 2025. 7Th International Conference On Technology-Enhanced Language Learning (Ictell2026) (Jul 2026). Conference Proceeding. Cited: None

5.

Yee Chiew Ling @ Vivian; Maslinda Binti Md Yusof; Chong Seng Tong. Designing For Human-Centric Agentic Ai English Language Enhancement In Higher Education: A Personalised Learning Model. 7Th International Conference On Technology-Enhanced Language Learning (Ictell2026) (Jul 2026). Conference Proceeding. Cited: None

6.

Chong Seng Tong; Yee Chiew Ling @ Vivian; Maslinda Binti Md Yusof. Digital Literacies For Energy Futures: Embedding Energy Humanities In Malaysian Secondary English Education. 7Th International Conference On Technology-Enhanced Language Learning (Ictell2026) (Jul 2026). Conference Proceeding. Cited: None

7.

Chong Seng Tong. Gandong School Management For Interfaith Collaborative Learning. International Research-Based Education Journal (May 2026). Journal. Cited: Indexing In Progress

8.

Chong Seng Tong; Chua Yaw Long. Enhancing Student Attributes Through Digital Technology-Embedded Outdoor Experiential Learning (Ditoe): A Preliminary Analysis. 2026 The 14Th International Conference On Information And Education Technology (Iciet) (Apr 2026). Conference Proceeding. Cited: SCOPUS

9.

Chong Seng Tong. Active Classrooms And Ageing Teachers In Esl Education In India And Malaysia. Quantum Journal Of Social Sciences And Humanities (Feb 2026). Journal. Cited: MyCITE

10.

Chong Seng Tong. Mesopotamian Kingship In The Bronze Age As Portrayed In Sumerian & Babylonian Literature. Shodhgyan-Nu: Journal Of Literature And Culture Studies (Jan 2026). Journal. Cited: Indexing In Progress

11.

Chong Seng Tong; MARNIYATI BTE MOHD NOR. Exploring Translanguaging Practices In An Intensive English Programme At A Private University: An Interpretative Phenomenological Analysis . International Conference On Education (Incoed 2025) (Dec 2025). Other. Cited: None

12.

Chong Seng Tong. Intelligent Learning Analytics For Adaptive Curriculum Design: A Multi-Modal Behavioural Study Of Student Engagement. Oida International Journal Of Sustainable Development (Dec 2025). Journal. Cited: SCOPUS

13.

Chong Seng Tong. Bridging Finance And Education For Sustainability: A Case Study Of Malaysia’S Stock Market And Economic Performance. Asian Journal Of Research In Education And Social Science (Dec 2025). Journal. Cited: MyCITE

14.

Chong Seng Tong. Energy Humanities: Perspectives From Literary Studies. International Conference On Education (Incoed 2025) (Nov 2025). Other. Cited: None

15.

Chong Seng Tong; Maslinda Binti Md Yusof. The Representation Of Professions In George Eliot’S Middlemarch: A Literary Approach To Career Awareness Among Malaysian Students. International Conference On Education (Incoed 2025) (Nov 2025). Other. Cited: None

16.

Maslinda Binti Md Yusof; Lee Yi Ling; Chong Seng Tong; Nur Syafiqah Binti Mohd Shkuri. Decoding Autism Awareness Posters: Small Stories And Visual Grammar In Malaysian Health Campaigns. Al-Azkiyaa - International Journal Of Language And Education (Oct 2025). Journal. Cited: MyCITE

17.

Chong Seng Tong; Maslinda Binti Md Yusof. The Augmented Marker: Making Sense Of Ai— Stakeholder Interpretations Of Efficiency And Support In High-Stakes Writing Assessment. Icare'25: International Conference On Advancing And Redesigning Education 2025 (Oct 2025). Conference Proceeding. Cited: SCOPUS

18.

Chong Seng Tong. An Esg Training Framework For Managers In Duqm’S Refinery And Drydock Industries: A Conceptual Model Based By Systematic Review. International Journal Of Environmental Sciences (Oct 2025). Journal. Cited: SCOPUS

19.

Chong Seng Tong. Institutional, Cultural, And Resource Barriers To Esg Adoption In Duqm’S Heavy-Industry Cluster. International Journal Of Environmental Sciences (Sep 2025). Journal. Cited: SCOPUS

20.

Nasrudin Bin Baidi; Chong Seng Tong. Building Credibility And Organizational Status Through Corporate Social Responsibility Discourse. International Journal Of Environmental Sciences (Aug 2025). Journal. Cited: SCOPUS