UNITEN Assistant
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Staff Profile Page | UNITEN

UNITEN
Business School

Nora Yusma binti Mohamed Yusop, Assoc. Prof. Dr.

Assoc. Prof. Dr. Nora Yusma Binti Mohamed Yusop

Director & Associate Professor

Department of Accounting & Economics (UBS)

UNITEN Business School

03-89212020 (Ext: 7521)
nora@uniten.edu.my

Academic Qualifications

  • PhD (Business Management-Energy Economics), University Tenaga Nasional (2017)
  • M.A (Islamic Economics), University Malaya (2003)
  • B.Econs (Hons), University Malaya (1995)

Working Experience

Position Place of Work Start End
Assistant Manager Teras Dara Konsortium Sdn.Bhd 2000 2002
Business Development Manager IT Corridor 1998 2000
Business Development Manager Woody Climbers Sdn.Bhd 1997 1998

Research Areas

  • Impact of BBA Financing Instruments Towards Society: A Case Study in Southeast Pahang Region
  • Islamic Housing Financing-Role of Housing Developers Towards Rural Society In Pahang Tenggara
  • ASEAN 4 and Feildstein Horioka PUZZLE- A Preliminary Study
  • E-Commerce adoption and awareness of cyberlaw among SMEs in Malaysia
  • The Impact of Education on Economic Growth: The Case of Malaysia
  • Persesi Masyarakat Asli Terhadap Pendakwah : Satu Kajian Kes di Kampung Mikang, Rompin Pahang

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • World Economic Association (WEA): Normal Member (2020)
  • International Energy Economic Association (IEEA): Normal Member (2011)
  • Pusat Tenaga Malaysia: Normal Member (2008)
  • Malaysian Economic Association (MEA): Exco (2007)
  • Malaysian Finance Association (MFA): Exco (2007)

Recent Notable Publications

1.

Raja Mohd Hafriz Bin Raja Shahruzzaman; Nora Yusma bt Mohamed Yusof; Shaliza Binti Ibrahim; nur mazlini razali; Mohd Rashdan Bin Isa. Thermal Degradation Behaviour Of Raw Opf Via Tga And Pyrolysis Product Yield Optimization At Different Temperature. Aip Conference Proceedings - Icseie-Ct 2026 (Dec 2026). Conference Proceeding. Cited: SCOPUS

2.

Raja Mohd Hafriz Bin Raja Shahruzzaman; Mohd Rashdan Bin Isa; nur mazlini razali; Nora Yusma bt Mohamed Yusof; Shaliza Binti Ibrahim. Comparative Characterization Of Biomass Feedstocks For High-Quality Biochar Production Toward Co-Firing Applications. Aip Conference Proceedings - Icseie-Ct 2026 (Dec 2026). Conference Proceeding. Cited: SCOPUS

3.

Nora Yusma bt Mohamed Yusof; TAN EE SANN; Gasim Hayder Ahmed Salih. Calibrated Weibull Survival Analysis For Reconstructing Malaysia’S Active Road Transport Fleet And Energy Demand. Transportation Research Interdisciplinary Perspectives (Jul 2026). Journal. Cited: ISI

4.

Nora Yusma bt Mohamed Yusof; TAN EE SANN; Gasim Hayder Ahmed Salih. Calibrated Weibull Survival Analysis For Reconstructing Malaysia’S Active Road Transport Fleet And Energy Demand . Transportation Research Interdisciplinary Perspectives (Jul 2026). Journal. Cited: Indexing In Progress

5.

Nora Yusma bt Mohamed Yusof. Investigating The Time-Invariant Impact Of Agriculture Onenvironmental Degradation: Focusing On Pesticide Use, Humancapital, And Green Energy. Journal Of Environmental Planning And Management (May 2026). Journal. Cited: SCOPUS

6.

LARIYAH BTE MOHD SIDEK; Hidayah Bte Basri; ASMIDAR BTE ABU BAKAR; Nora Yusma bt Mohamed Yusof; ROHAYU BTE CHE OMAR; ZURAIDAH BTE ALI; Mohd Syukri Bin Yahya. Harnessing Hydro Energy Through Small And Large Hydroelectric Power For Indigenous And Local Communities: A Framework Of T. Iop Conference Series: Earth And Environmental Science (Feb 2026). Conference Proceeding. Cited: SCOPUS

7.

Hidayah Bte Basri; LARIYAH BTE MOHD SIDEK; ASMIDAR BTE ABU BAKAR; Nora Yusma bt Mohamed Yusof; ROHAYU BTE CHE OMAR; ZURAIDAH BTE ALI; Mohd Syukri Bin Yahya; Nazirul Mubin Bin Zahari. Harnessing Hydro Energy Through Small And Large Hydroelectric Power For Indigenous And Local Communities: A Framework Of Translational Research Grant. Iop Conf. Series: Earth And Environmental Science (Dec 2025). Journal. Cited: SCOPUS

8.

Nora Yusma bt Mohamed Yusof. Assessing Energy Efficiency In The Built Environment: A Quantile Regression Analysis Of Co2 Emissions From Buildings And Manufacturing Sector. Energy & Buildings (Dec 2025). Journal. Cited: SCOPUS

9.

Nora Yusma bt Mohamed Yusof. Sustainable Mobility: Evaluating The Economic Benefits Of Electric Vehicle Transition In Malaysia. Earth And Environmental Science (Dec 2025). Conference Proceeding. Cited: SCOPUS

10.

Halimah Badioze Zaman; Nora Yusma bt Mohamed Yusof; Amar Hisham Bin Jaaffar; Naziffa Raha Binti Md Nasir; Saraswathy Shamini. Implementation Of The National Address System (Nas) In Malaysia: Policy And Technological (Ai) Enablers Through Visual-Based Use Cases. International Visual Informatics Conference (Oct 2025). Research Book Chapter. Cited: SCOPUS

11.

Nora Yusma bt Mohamed Yusof. Decarbonizing The Gulf: Evidence On The Role Of Energy Transition, Technological Progress, And Human Capital In Achieving Sdg-Aligned Sustainability . International Journal Of Energy Economics And Policy (Oct 2025). Journal. Cited: SCOPUS

12.

Nora Yusma bt Mohamed Yusof. Decarbonizing The Gulf: Evidence On The Role Of Energy Transition, Technological Progress, And Human Capital In Achieving Sdg-Aligned Sustainability. International Of Energy Economics And Policy (Aug 2025). Journal. Cited: SCOPUS

13.

Nora Yusma bt Mohamed Yusof. Evaluating The Impact Of Energy Mix And Digital Economy On Ecological Footprint In Gcc: Fresh Insight From Panel Ardl Approach. Journal Of Management World (Jul 2025). Journal. Cited: SCOPUS

14.

Nora Yusma bt Mohamed Yusof. Analyzing The Resource Curse Hypothesis In Oman: The Role Of Financial Development And Natural Resource Through Ardl Method. International Journal Of Energy Economics And Policy, 2025 (Jul 2025). Journal. Cited: SCOPUS

15.

Nora Yusma bt Mohamed Yusof. Growth Effect Of Sectoral Expenditure, Human Capital, And Labor Productivity In Oman: An Empirical Study Using Ardl Framework. International Journal Of Environmental Sciences (Jul 2025). Journal. Cited: SCOPUS

16.

Nora Yusma bt Mohamed Yusof. Assessing Energy Efficiency In The Built Environment: A Quantile Regression Analysis Of Co2 Emissions From Buildings And Manufacturing Sector. Energy And Buildings (Jun 2025). Journal. Cited: SCOPUS

17.

Nora Yusma bt Mohamed Yusof. Do Energy Intensity, Resource Abundance And Inequality Drive Energy Poverty? Evidence From Developing Countries . Geoscience Frontier (May 2025). Journal. Cited: SCOPUS

18.

Nora Yusma bt Mohamed Yusof. Law And Enforcement : What More Can Be Done? . Energy Malaysia Magazine (Dec 2024). Other. Cited: None

19.

Nora Yusma bt Mohamed Yusof. Melp: Empowering Youth For Sustainable Energy, Environmental Resilience. Media Print (Dec 2024). Other. Cited: None

20.

LARIYAH BTE MOHD SIDEK; Hidayah Bte Basri; Syahida Farhan Binti Azha; ASMIDAR BTE ABU BAKAR; Nora Yusma bt Mohamed Yusof; ROHAYU BTE CHE OMAR; ZURAIDAH BTE ALI; Mohd Syukri Bin Yahya; Nazirul Mubin Bin Zahari. Harnessing Hydro Energy Through Small And Large Hydroelectric Power For Indigenous And Local Communities: A Framework Of Translational Research Grant. International Conference On Sustainable Energy, Infrastructure, And Environment (Oct 2024). Conference Proceeding. Cited: SCOPUS