Bachelor in Business Administration (Marketing) (Honours)
R3/0414/6/0307 (04/29) (MQA/A9995)

+ THIS IS BEST FOR

Student who has completed Sijil Tinggi Persekolahan Malaysia (STPM), A-Level, Matriculation, Foundation, Diploma, UEC, International Baccalaureate Diploma (IB), HND(UK) Diploma, SAME/WACE/AUSMAT or other equivalent qualifications recognised by Government of Malaysia. Keen interest in Economics field of study. May complete education at Bachelor level to become professional or entrepreneurs, or may pursue in related Postgraduate programmes.

+ PROGRAMME HIGHLIGHTS

Mode of Study : Full Time (Yes) | Part Time (No)

This syllabus has been designed to meet the requirements of professional bodies and industries while giving students the competitive edge. Emphasis is on the application of knowledge through teamwork, case studies, simulations and real life projects.

As for the Bachelor in Business Administration (Marketing) (Honours), it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

This Bachelor in Marketing programme can be completed in 3 years.

+ ACCREDITED, APPROVED & RECOGNISED BY

Accredited by:
01. Malaysian Qualifications Agency (MQA)
02. Malaysian Qualifications Register (MQR) - National register for accredited programmes.


Please scan for Malaysian Qualifications Agency (MQA) certification of this programme.

Approved & Licensed by:
01. Ministry of Higher Education (MOHE), Malaysia

+ CAREER PROSPECT

Range of Monthly Salary (from fresh to senior position):
RM2,600 – RM42,000
Source: Jobstreet Salary Report and Kelly Services (Malaysia) Salary Guide.

Employability Rate (within 6 months of Graduation):
94.0% Employed | 6.0% Job Creators / Further Study
Source: Ministry of Education Malaysia’s Graduate Tracer Study.

+ CAMPUS INTAKE

This programme is delivered at the Universiti Tenaga Nasional (UNITEN), Sultan Haji Ahmad Shah Campus (KSHAS).

+ FEES & SCHOLARSHIPS

UNITEN practices transparent fee policy. Refer our fees below for your reference.

Fees for Malaysian Students:
Tuition Fees: RM66,000 per programme.
Other Fees:

• Full Registration + Miscellaneous Fee: RM1,348 one-time payment
• Medical Insurance: RM88/year
• Deposit for Accommodation: RM250 one-time deposit payment
• Monthly Fee for Accommodation: Starting from RM270/month.

Fees for International Students:
Tuition Fees: USD17,250 (RM69,000) per programme.
Other Fees:

• VISA & Application Fee: USD787.50 (RM3,150) one-time payment
• Full Registration + Miscellaneous Fee: USD1,650 (RM6,600) one-time payment
• Medical Insurance: USD37.50 (RM150)/year
• Deposit for Accommodation: USD62.50 (RM250) one-time deposit payment
• Monthly Fee for Accommodation: Starting from USD67.50 (RM270)/month.

and if the international student (for Bachelor) does not fulfill the English language requirement such as minimum score for IELTS or TOEFL, there will be additional fees of:

• Intensive English Programme (IEP) : USD1,400 (RM5,600)/semester.

Flexible payment options are available, where student may:

• pay full in advance, or
• by monthly installments, or
• pay full 2 weeks before the semester's final examination.

Terms & conditions apply.

Download the complete UNITEN Fees Table here.
There are also list of scholarships and financial aids here.

Notes: Subject to terms and conditions. All fees are calculated in Malaysian Ringgit (RM). Fees indicated in USD here are for reference only with basis of USD1=RM4. Other optional fees include electricity, parking, and some student facilities within UNITEN.

Bachelor in Business Administration (Marketing) (Honours)
R3/0414/6/0307

+ ENTRY REQUIREMENTS

DIPLOMA VOCATIONAL REQUIREMENTS

• Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 and Pass Sijil Vokasional Malaysia (SVM).

For International Students: Entry requirements vary from country to country. Please click here to check the entry requirements set by the Malaysian Qualifications Agency (MQA).

+ ENGLISH REQUIREMENTS

For Malaysian Students:

Students have taken MUET before enrol. However, students are required to complete MUET during the duration of the study (before graduation). IELTS (5.0 and above) or TOEFL (500 and above) or TOEFL Internet-Based Test (42 and above) is also accepted.

• MUET – Malaysia University English Test
  Achieve Band 1 and above

For International Students:

International students are required to have one of the English proficiency scores stated below to enrol in UNITEN. Bachelor students who do not fulfil this English requirement are required to sit for the Intensive English Programme (IEP) and pass the requirement below before starting their Bachelor programme.

• MUET – Malaysia University English Test
  Achieve Band 3.5 and above
  
  
• IELTS – International English Language Testing System
  Achieve 5.5 and above
  
  
• TOEFL - Test of English as a Foreign Language
  Achieve 500 (TOEFL) or 46 (TOEFL Internet Based Test) and above

Bachelor of Business Administration (Marketing) (Honours)
R3/0414/6/0307

+ PROGRAMME STRUCTURE

This programme can be completed in Full Time: 3 years.

• English for Business
• Public Speaking & Presentations
• Islam and Civil Society I / Moral and Civil Society I
• Islam and Civil Society II / Moral and Civil Society II
• Islam and Civil Society I / Moral and Civil Society III
• Hubungan Etnik
• Tamadun Islam & Tamadun Asia
• General Elective MPU 02
• Financial & Managerial Accounting
• Business Economics
• Principles of Finance
• Malaysian Commercial Law
• Principles of Management
• Business Communication
• Organizational Behaviour
• International Business
• E-Business
• Human Resource Management
• Business Ethics
• Operations Management
• Strategic Management
• Principles of Marketing
• Business Mathematics
• Business Research
• Energy Management & Sustainability
• Entrepreneurship
• Consumer & Buyer Behaviour
• Product & Brand Management
• Integrated Marketing Communications
• Sales Management
• Services Marketing
• Strategic Marketing
• Issues of Marketing in Malaysia
• Marketing Project
• 1 Elective Course
• Industrial Training

Subject marked (*) is required for Malaysian students only.

Bachelor in Business Administration (Marketing) (Honours)
R3/0414/6/0307

+ CAREER PROSPECT

Range of Monthly Salary:
RM2,000 – RM25,000
Source: Jobstreet Salary Report and Kelly Services (Malaysia) Salary Guide.

Employability Rate (within 6 months of Graduation):
94.0% Employed | 6.0% Job Creators / Further Study
Source: Ministry of Education Malaysia’s Graduate Tracer Study.

Graduates with good results can choose to further their studies to obtain a Master's Degree in several fields of study.  Graduates of the Bachelor in Business Administration (Marketing) (Honours) programme will have a wide choice of career opportunities in the field of marketing professionals such as:

• Advertising Manager
• Sales & Marketing Manager
• Sales & Marketing Consultant
• Marketing Communication Manager
• Product & Brand Manager
• Event Manager
• Services And Operation Managers
• Supply Chain Managers
• Customers Relations Managers
• Academics