About Me

Academic Qualifications

1. PhD in Business Management, Universiti Tenaga Nasional, 2020
2. Masters in Science Corporate Communication, Universiti Putra Malaysia, 2002
3. Bachelor of Arts in Business Administration, University of Wolverhampton, 1997

Working Experiences

Courses Taught

1. COEB432 - Principles of Management
2. EIMB223 - Marketing Management
3. EMEM613 - Energy Marketing and Sustainable Consumption
4. MBKM613 - Marketing Management: The Digital Era
5. MKTM613 - Marketing Management
6. MKTM633 - International Business
7. MMOM713 - Marketing Management: The Digital Era
8. MPOM723 - Business Project 1
9. MPOM734 - Business Project 2
10. SMKF123 - Principles of Marketing

Professional Bodies

1. ESG Malaysia: Normal Member- 2023
2. Institute of Marketing Malaysia: Normal Member- 2024
3. Institute of Marketing Malaysia: Exco- 2023
4. MALAYSIAN ENERGY PROFESSIONALS ASSOCIATION (MEPA) : Normal Member- 2023

Research Projects

1. Waste To Wealth: A Pilot Project To Instill Entrepreneurial Instinct Among Malaysian School Children On Food Waste Management

Publications

1. Vathana Bathmanathan; The Yuppies Lifestyle Guide Book; A Graduate's Handbook; Type :Articles in Magazines,Source Name :Be Different, Volume :1, Issue No :1, Article ID :NA, Page Start :28, Page End : 28, ISSN :PP11268/2/2004, Publisher :Bid Direct Sdn Bhd; 10 May 2004; Other; None
2. ZURAIDAH BTE ALI, Zainal Ariffin Bin Ahmad, Vathana Bathmanathan; Boosting Tourism At Royal Belum State Park (Rbsp); National Conference On Royal Belum; Selected papers will be SCOPUS indexed; 10 Dec 2014; Conference Proceeding; None
3. Vathana Bathmanathan, Zainal Ariffin Bin Ahmad, ZURAIDAH BTE ALI; Malaysia's Premier Ecotourism Destination: Royal Belum State Park; National Conference On Royal Belum; selected papers will be SCOPUS indexed; 10 Dec 2014; Conference Proceeding; None
4. Vathana Bathmanathan; Sustainability And Business: What Is Green Corporate Image?; Iop Conference Series: Earth And Environmental Science; Volume :32, Issue No :1, Article ID :012049, Page Start :1, Page End :4, ISSN :17551307; 19 Apr 2016; Conference Proceeding; SCOPUS
5. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Generation Y - A Study On Sustainable Consumption; 4Th National Graduate Conference; Volume :4, Issue No :-, Article ID :-, Page Start :445, Page End :450, ISSN :978-967-5770-67-8; 25 Apr 2017; Conference Proceeding; None
6. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles in Magazines,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
7. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles in Magazines,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
8. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles in Magazines,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
9. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
10. Fiza Binti Abdul Rahim, Md Nabil Bin Ahmad Zawawi, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Wh Questions On Ransomeware; School Edition Superdad; Type :Articles in Magazines,Source Name :School Edition Superdad, Volume :0, Issue No :11, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 Jun 2017; Other; None
11. NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; What Not To Do On Social Media; School Edition Music Over The Y-Ears; Type :Articles in Magazines,Source Name :School Edition Music Over the Y-Ears, Volume :0, Issue No :12, Article ID :6, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 Jul 2017; Other; None
12. Zul-azri Bin Ibrahim, Fiza Binti Abdul Rahim, Vathana Bathmanathan; Case Study It - Internet Of Thing (Iot); School Edition The Dawn Of The Superwoman; Type :Articles in Magazines,Source Name :School Edition The Dawn Of The Superwoman, Volume :0, Issue No :13, Article ID :6, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 Aug 2017; Other; None
13. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Generational Consumer Patterns: A Document Analysis Method; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :958, Page End :970, ISSN :1947-5667; 01 Dec 2018; Journal; ERA
14. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Understanding Generation Y Green PurchasingDecision In Malaysia; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :1010, Page End :1024, ISSN :1947-5667; 01 Dec 2018; Journal; ERA
15. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan; Gen Y Green Purchasing Behavior In Relation To Energy Conservation And Environmental Preservation Products In Malaysia ; International Journal Of Engineering & Technology; Volume :7, Issue No :4.35, Article ID :10.14419/ijet.v7i4.35.23113, Page Start :810, Page End :818, ISSN :2307-9002; 10 Dec 2018; Journal; SCOPUS
16. Vathana Bathmanathan; Green Marketing Mix On Purchase Of Green ProductsIn Malaysian Perspective; Journal Of Global Business And Social Entrepreneurship (Gbse); Volume :4, Issue No :12, Article ID :-, Page Start :1, Page End :11, ISSN :24621714; 14 Dec 2018; Journal; None
17. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Green Marketing Mix Strategy Using Modified Measurement Scales – A Performance On Gen Y Green Purchasing Decision In Malaysia ; International Journal Of Engineering And Advanced Technology (Ijeat); Volume :9, Issue No :1, Article ID :10.35940/ijeat.A2699.109119, Page Start :3612, Page End :3618, ISSN :2249 – 8958; 30 Oct 2019; Journal; SCOPUS
18. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Redefining The Value Proposition Through Green Promotions And Green Corporate Image In The Era Of Industrial Revolution 4.0: A Study Of Gen Y Green Consumers In Malaysia; International Journal Of Environmental Technology And Management; Volume :22, Issue No :6, Article ID :10.1504/IJETM.2019.104920, Page Start :456, Page End :477, ISSN :1466-2132; 30 Dec 2019; Journal; SCOPUS
19. R. Jegatheesan A/l V. Rajadurai, WAN NOORDIANA WAN HANAFI, Vathana Bathmanathan, Salina Daud; Developing Nexus Eco-Purchasing Behaviour Index (Nepbi) For Malaysia By Using Partial Least Square Analysis; Quality And Quantity; Volume :1, Issue No :1, Article ID :https://doi.org/10.1007/s11135-021-01094-x, Page Start :1, Page End :23, ISSN :00335177, 15737845; 30 Jan 2021; Journal; SCOPUS
20. R. Jegatheesan A/l V. Rajadurai, Abdul Rahman Bin Zahari, Elinda Binti Esa, Vathana Bathmanathan; Investigating Green Marketing Orientation Practices Among Green Small And Medium Enterprises; Journal Of Asian Finance, Economics And Business; Volume :8, Issue No :1, Article ID :doi:10.13106/jafeb.2021.vol8.no1.407, Page Start :407, Page End :417, ISSN :2288-4637; 01 Mar 2021; Journal; ISI
21. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan; Online Purchasing Behavior Of Green Products: A Case Study Of Generation Y In Malaysia; Journal Of Asian Finance, Economics And Business (Jafeb); Volume :8, Issue No :6, Article ID :doi:10.13106/jafeb.2021.vol8.no6.0305, Page Start :305, Page End :317, ISSN :2288-4645; 30 May 2021; Journal; ISI
22. R. Jegatheesan A/l V. Rajadurai, Abdul Rahman Bin Zahari, Elinda Binti Esa, Vathana Bathmanathan; Investigating Green Marketing Orientation Practices Among Green SmallAnd Medium Enterprises; Journal Of Asian Finance, Economics And Business; Volume :8, Issue No :1, Article ID :doi:10.13106/jafeb.2021.vol8.no1.407, Page Start :407, Page End :417, ISSN :2288-4637; 23 Jun 2021; Journal; SCOPUS
23. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan, Amar Hisham Bin Jaaffar; Developing A Nexus Managerial Resilience Using Spiritual Intelligence: An Investigation Towards Malaysia’S Transformation Into Industry 4.0; Delivering Distinctive Value In Emerging Economies - Efficient And Sustainably Responsible Perspectives From Management Researchers And Practitioners; Level: International,Chapter Title : Developing a Nexus Managerial Resilience using Spiritual Intelligence: An Investigation towards Malaysia’s Transformation into Industry 4.0, Book Title : Delivering Distinctive Value in Emerging Economies - Efficient and Sustainably Responsible Perspectives from Management Researchers and Practitioners, Book Editor :Richard Boateng, Sheena Lovia Boateng, Thomas Anning-Dorson, Publisher :Routledge- Taylor and Francis Group, Year Publish :2021, ISBN :9780367714734, No of Pages :368; 19 Aug 2021; Research Book Chapter; ISI
24. Vathana Bathmanathan; Assessment Of Malaysia's National Quality Infrastructure; Assessment Of Malaysia's National Quality Infrastructure; Level: International,Publisher : Ministry of Investment, Trade and Industry (MITI), ISBN : 9876299833208, No of Pages :275; 30 Sep 2022; Research Book; None
25. Vathana Bathmanathan; Effects Of Reverse Logistics On Consumer Retention Along The Supply Chain: Case Of Supermarkets In Oman; Child Studies In Asia-Pacific Context; ; 10 Oct 2022; Conference Proceeding; Indexing In Progress
26. Vathana Bathmanathan; Collaborative Robots And Autonomous Vehicles To Improve Airline Operations And Maintain Sustainability In The Sultanate Of Oman's Goal Of Reaching Net Zero Emissions By 2050; The Second International Conference On Bus Ines S And Economics ( Icbe 2022); ; 12 Dec 2022; Conference Proceeding; None
27. Vathana Bathmanathan; Strategic Commitment By Sultanate Of Oman Towards 2050 Net-Zero Emission: Current Environmental Initiatives And Future Needs; International Journal Of Membrane Science And Technology; Volume :10, Issue No :2, Article ID :https://doi.org/10.15379/ijmst.v10i2.1165, Page Start :161, Page End :168, ISSN :2410-; 21 Jun 2023; Journal; SCOPUS
28. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; What A Waste? An Experience In A Secondary School In Malaysia OfA Food Waste Management System (Fwms); Heliyon; Volume :9, Issue No :10, Article ID :https://doi.org/10.1016/j.heliyon.2023.e20327, Page Start :1, Page End :12, ISSN :2405-8440; 19 Sep 2023; Journal; SCOPUS
29. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan, WAN NOORDIANA WAN HANAFI; Spiritual Intelligence In Managing Organization: A Bibliometric Analysis; The 4Th International Conference On Business And Technology (Icbt’2023); Volume :NA, Issue No :NA, Article ID :NA, Page Start :NA, Page End :NA, ISSN :NA; 13 Oct 2023; Conference Proceeding; Indexing In Progress
30. Abdul Rahman Bin Zahari, R. Jegatheesan A/l V. Rajadurai, Elinda Binti Esa, Amar Hisham Bin Jaaffar, Vathana Bathmanathan; Bibliometric Study On Spiritual Intelligence: Analysis Of Co-Authorship, Co-Occurrence, Citations, AndCo-Citation; International Journal Of Religion; Volume :5, Issue No :1, Article ID :-, Page Start :-, Page End :-, ISSN :2633-352X; 15 Dec 2023; Journal; SCOPUS
31. Vathana Bathmanathan; Determining The Factors Affecting Carbon Offset Purchase Behaviour Among Omani Passengers Using The Planned BehaviourTheory; The International Journal Of Interdisciplinary Organizational Studies; Volume :19, Issue No :1, Article ID :1, Page Start :1, Page End :1, ISSN :2324-7649; 16 Apr 2024; Journal; SCOPUS