About Me

Academic Qualifications

1. MSc IN INTERNATIONAL BUSINESS, UNIVERSITI TENAGA NASIONAL, 2011
2. BBA (HONS) IN ENTREPRENEUR DEVELOPMENT, UNITEN, 2009

Working Experiences

Courses Taught

1. ECMD223 - Principles of Macroeconomics
2. ECMF023 - Principles of Macroeconomics
3. ETND213 - Basics of Entrepreneurship
4. EVMB373 - Coaching & Consultancy for Entrepreneurship
5. HRLB324 - Training and Development
6. HRLB326 - Training and Development
7. HRSB393 - Applied HR Research
8. HUMB324 - Training & Development
9. HUMB393 - Human Resource Research
10. IBMB303 - Import & Export Management
11. IBMB313 - Managing Multinational Corporation
12. IBMB333 - International Business Policy
13. IBMB363 - International Logistic
14. IBMB374 - International Business Analysis
15. ITBB306 - Industrial Training
16. ITHB304 - Industrial Training
17. ITHB306 - Industrial Training
18. ITIB304 - Industrial Training
19. MGMB113 - Principles of Management
20. MGMB213 - Organisational Behaviour
21. MGMB253 - International Business
22. MGMB323 - Management Science
23. MGMF014 - Business Computing 1
24. MGMF033 - Introduction to Business Management
25. MMLB113 - Principles of Management
26. MMLB133 - Introduction to International Business
27. MMLB233 - Operation Management
28. MMTB313 - Operations Management
29. QNTD113 - Business Mathematics

Professional Bodies

1. Gabungan Persatuan Wanita Negeri Pahang: Normal Member- 2021
2. Malaysian Institute of Human Resource Management : Normal Member- 2022
3. Persatuan Sains Sosial Malaysia: Normal Member- 2022

Research Projects

Publications

1. Salina Daud, Nurazariah Abidin, Afdzal Aizat Bin Ramli, Nik Fanidautty Nik Ab Majid, Nor Hazlin Bte Nor Asshidin; Report On Smart Meter Survey; Technical Report On Smart Meter Survey; Type :Technical Reports,Source Name :Consultancy Report, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 45, ISSN :1, Publisher :UNITEN; 04 Jul 2014; Other; None
2. Nor Hazlin Bte Nor Asshidin, Nurazariah Abidin; Perceived Quality And Emotional Value That Influence Consumer’S Purchase Intention Towards American And Local Products.; Procedia Economics And Finance ; Procedia Economics and Finance 35 (2016 ) , http://www.sciencedirect.com/science/article/pii/S2212567116000782 ; 05 Oct 2015; Journal; None
3. Nor Hazlin Bte Nor Asshidin, Nurazariah Abidin; Consumer Attitude And Uniqueness Towards International Products; Procedia Economics And Finance ; Procedia Economics and Finance 35 (2016 ), http://www.sciencedirect.com/science/article/pii/S2212567116000770; 05 Oct 2015; Journal; None
4. MOHD HAFIS BIN MOHAMAD, Nasrudin Bin Baidi, Nor Hazlin Bte Nor Asshidin; The Relationship Between Stress And Univesity Students’ Mental Health; International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Volume :others, Issue No :others, Article ID :others, Page Start :others, Page End :others, ISSN :ISBN: 978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
5. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining Student Viewpoint On The Role Of Green Campus: A FocusGroup Study In Uniten; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
6. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Determining The Relationship Between Soft Skills And The Selection OfEmployees For Available Job Positions: A Study On Malaysian EmployeesAt A Telecommunication Company; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 01 Mar 2017; Conference Proceeding; None
7. Shahnaz Shafiza Binti Sabri, Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Interaction Between Learning Strategies And Academic Performance Among Business And Accounting Undergraduate Students; Unisza International Conference On English Language, Literature And Teaching (Unisza-Langlit 2017); Volume :na, Issue No :na, Article ID :JLXVT, Page Start :1, Page End :10, ISSN :na; 22 Mar 2017; Conference Proceeding; None
8. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Proposing A Soft Skills Database On University Students: A New Insight; International Journal Of Economic Perpectives; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :Nil, Page End :Nil, ISSN :1307-1637; 11 Aug 2017; Journal; SCOPUS
9. MOHD HAFIS BIN MOHAMAD, Nasrudin Bin Baidi, Nor Hazlin Bte Nor Asshidin; The Relationship Between Mental Health, Stress And Academic Performance Among Students In Private Higher Learning Institute ; 8Th International Economics And Business Management Conference; Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Nov 2017; Conference Proceeding; None
10. MOHD HAFIS BIN MOHAMAD, Nasrudin Bin Baidi, Nor Hazlin Bte Nor Asshidin; The Relationship Between Mental Health, StressAnd Academic Performance Among CollegeStudent; The European Proceedings Of Social & Behavioural Sciences Epsbs?; ; 31 Jul 2018; Conference Proceeding; ISI
11. Juraifa Bte Jais, Prashalini Naidu, Nor Hazlin Bte Nor Asshidin, Maslinda Binti Md Yusof; Readiness For Shared Services In Higher Learning Institution: A Pilot Study; Indian Journal Of Public Health Research And Development; Volume :9, Issue No :11, Article ID :https://doi.org/10.5958/0976-5506.2018.01665.0, Page Start :1527, Page End :1534, ISSN :0976-0245; 01 Nov 2018; Journal; SCOPUS
12. Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; The Underlying Factors Of Learner Readiness And Satisfaction In Blended Learning Environment; 6Th Ieee International Conference On Moocs, Innovation And Technology In Education (Mite) 2018; Type :Publication from Conferences,Source Name :n/a, Volume :n/a, Issue No :n/a, Article ID :n/a, Page Start :n/a, Page End : n/a, ISSN :n/a, Publisher :n/a; 30 Nov 2018; Other; None
13. Nor Hazlin Bte Nor Asshidin; Understanding Learners' Satisfaction In Blended Learning Among Undergraduate Students In Malaysia ; Universal Journal Of Educational Research; Volume :7, Issue No :10, Article ID :DOI: 10.13189/ujer.2019.071023, Page Start :2233, Page End :2238, ISSN :DOI: 10.13189/ujer.2019.071023; 02 Oct 2019; Journal; SCOPUS
14. Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Re-----Understanding Learners' Satisfaction In Blended Learning Among Undergraduate Students In Malaysia; Universal Journal Of Educational Research; Volume :7, Issue No :10, Article ID :10.13189/ujer.2019.071023, Page Start :2233, Page End :2238, ISSN :10.13189/ujer.2019.071023; 02 Oct 2019; Journal; SCOPUS
15. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; Future Academy/9Th International Economics And Business Management Conference (Iebmc 2019); ; 02 Nov 2019; Conference Proceeding; ISI
16. AZLINA BINTI MOHAMAT NOR, Nor Hazlin Bte Nor Asshidin; Vark Learning Style To Aborigines In Pipoa Kuala Rompin, Pahang; 9Th International Economics And Business Management Conference Iebmc 2019; Volume :NA, Issue No :NA, Article ID :NA, Page Start :NA, Page End :NA, ISSN :2357-1330; 02 Nov 2019; Conference Proceeding; ISI
17. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia; Future Academy/ 9Th International Economics And Business Management Conference ; ; 03 Nov 2019; Conference Proceeding; ISI
18. Shahnaz Shafiza Binti Sabri, Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Academic Performance And Learning Strategies: Empirical Evidence For Teaching And Learning Of Tertiary Level Students; The 9Th International Economics And Business Management Conference (Iebmc) 2019; Type :Publication from Conferences,Source Name :n/a, Volume :n/a, Issue No :n/a, Article ID :n/a, Page Start :n/a, Page End : n/a, ISSN :n/a, Publisher :n/a; 03 Nov 2019; Other; None
19. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In PrivateUniversities In Malaysia; European Proceedings Of Social And Behavioural Sciences Epsbs; Volume :100, Issue No :1, Article ID :https://doi.org/10.15405/epsbs(2357-1330).2020.12.5, Page Start : 311 , Page End :318, ISSN :2357-1330; 01 Dec 2020; Conference Proceeding; Indexing In Progress
20. Shahnaz Shafiza Binti Sabri, Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Study On Academic Performance And Learning Strategies Of Tertiary Level Students; European Proceedings Of Social And Behavioural Sciences (Epsbs); ; 30 Dec 2020; Conference Proceeding; Indexing In Progress
21. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; European Proceedings Of Social And Behavioural Sciences Epsbs; ; 06 Jan 2021; Conference Proceeding; Indexing In Progress
22. Amar Hisham Bin Jaaffar, Mohd Nur Ruzainy Bin Alwi, Nor Hazlin Bte Nor Asshidin; Reliability And Validity Analysis Of The Personal And Environmental Orientation On Competencies In The Context Of Industrial Revolution 4.0: A Pilot Study Using Structural Equation Modeling Approach; Global Business And Management Research: An International Journal; Volume :13, Issue No :4s, Article ID :-, Page Start :1, Page End :15, ISSN :1947-5667; 13 Oct 2021; Journal; ERA
23. Nor Hazlin Bte Nor Asshidin, Elinda Binti Esa, Khairul Nizam Bin Surbaini, Abdul Rahman Bin Zahari, Azmer Ezwan Bin Abdullah; The Effect Of Online Touchpoints On Utility Customers’ Experience ; International Symposium & Exhibition On Business And Accounting 2022; Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Sep 2022; Conference Proceeding; Indexing In Progress
24. Mahiah Bte. Said, Shahnaz Shafiza Binti Sabri, Nor Hazlin Bte Nor Asshidin, Nor Hazlin Bte Nor Asshidin; Working Women Coping Strategies For Quality Of Life ; 9Th International Conference On Marketing And Retailing 2023 (9Th Incomar 2023); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 01 Mar 2023; Conference Proceeding; SCOPUS
25. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini, Nor Hazlin Bte Nor Asshidin, Azmer Ezwan Bin Abdullah; Online Touchpoints And Customer Effort: A Comparative Study Of Government And Local Authorities, Businesses, And Domestic Customers; Nurture; Volume :17, Issue No :3, Article ID :10.55951/nurture.v17i3.317, Page Start :281, Page End :292, ISSN :1994-1633; 18 Jun 2023; Journal; SCOPUS
26. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; The Study Of Customers’ Expectations And Real Experiences Using The Self-Service Kiosk; International Journal Of Professional Business Review; Volume :8, Issue No :8, Article ID :https://doi.org/10.26668/businessreview/2023.v8i8.2295, Page Start :1, Page End :21, ISSN :2525-3654; 08 Aug 2023; Journal; SCOPUS
27. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; Mobile Touchpoint And Customer Effort:A Case Of A Leading Energy Firm In Malaysia; Environment-Behaviour Proceedings Journal; ; 19 Sep 2023; Conference Proceeding; ISI
28. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; A Bibliometric Analysis Of Omnichannel And Customer Satisfaction; Environment-Behaviour Proceedings Journal; ; 19 Sep 2023; Conference Proceeding; ISI