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About Me
Courses Taught
Professional Bodies
Research Projects
Publications

About Me

Full Name:
FADZILAH BTE EMBONG, MISS
Email:
fadzilahe@uniten.edu.my
Contact Number:
09-4552020 Ext:3305
Department:
Department of Business & Management

Academic Qualifications

  1. Masters in Business Administration (MBA), UiTM, 2003

Working Experiences

Position Place of Work Start End
Bank Officer Bank Utama (M) Bhd 1995 2001

Courses Taught

  1. ENDB323 - Franchising
  2. ENDB343 - IP & Technological Innovation
  3. ENDB353 - Strategic Entrepreneurship
  4. ENDB363 - Applied Entrepreneurship Research
  5. ENDB373 - Issues In Malaysian Entrepreneurship
  6. EVMB133 - E-Business
  7. EVMB314 - Creativity and Innovation
  8. EVMB324 - Strategic Entrepreneurship
  9. EVMB354 - Innovation Management
  10. ITFB304 - Industrial Training
  11. ITHB304 - Industrial Training
  12. MAEB334 - International Marketing
  13. MARB123 - Principles of Marketing
  14. MARB214 - Consumer and Buyer Behaviour
  15. MARB313 - Product and Brand Management
  16. MARB324 - Strategic Marketing
  17. MARB334 - Issues of Marketing in Malaysia
  18. MARB373 - Strategic Marketing
  19. MARB383 - Marketing Project
  20. MGMB243 - Marketing and Human Resources Management
  21. MGTD123 - Introduction to Business
  22. MGTD224 - Management Practice
  23. MGTD233 - Business Communication
  24. MGTF013 - Introduction to Business Management
  25. MKEB333 - International Marketing
  26. MKGB113 - Principles of Marketing
  27. MKGB313 - Product Management
  28. MKGB353 - Service Marketing
  29. MKGB373 - Applied Marketing Research
  30. MKGB383 - Issues of Marketing in Malaysia
  31. MKLB113 - Principles of Marketing
  32. MKLB224 - Consumer and Buyer Behaviour
  33. MKLB254 - Logistics and Channel Management
  34. MKLB284 - Issues in Marketing
  35. MKLB314 - Product and Brand Management
  36. MKLB316 - Product and Brand Management
  37. MKLB324 - Service Marketing
  38. MKTB213 - Principles of Marketing
  39. MKTB223 - Marketing: Planning & Analysis
  40. MKTB353 - Marketing Channels Management
  41. MKTB383 - Business to Business Marketing
  42. MKTB433 - Product Management
  43. MKTB463 - Services Marketing
  44. MKTD213 - Principles of Marketing
  45. MKTD223 - Marketing Management
  46. MKTF013 - Principles of Marketing
  47. PMSB113 - Principles of Marketing
  48. PMSB323 - Marketing Channels Management
  49. PMSB343 - Business-to-Business Marketing
  50. PMSB353 - Product Management
  51. PMSB383 - Marketing Decisions Support System
  52. PMSB393 - Services Marketing
  53. PNGB233 - Organisational Behaviour

Professional Bodies

Research Projects

Publications

  1. Mahiah Bte. Said, Fadzilah Bte Embong, Azlina Bte. Abdullah; The Empirical Study Of Sms Advertising Intrusiveness Dimensions And Its Impact On The Consumer Perception And Buying Behavior, ; 12Th Malaysian Consumer And Family Economics Association (Macfea) Seminar; Volume :none, Issue No :none, Article ID :none, Page Start :1, Page End :15, ISSN :none; 12 Aug 2008; Conference Proceeding; None
  2. Mahiah Bte. Said, Khairul Nizam Bin Surbaini, Fadzilah Bte Embong, Mohd Anuar Awang Idris; The Empirical Study On The Determinants Of Moslem Consumers To Purchase Halal Products.; Jurnal Manajemen & Bisnis, Universitas Surabaya; ISSN 1412-3789,Vol.9, No. 1, March 2010, pp 45-58; 01 Mar 2010; Journal; None
  3. Fadzilah Bte Embong; Islamic Medical Tourism In Malaysia; Proceedings Of National Symposium And Exhibition On Business And Accounting (Nseba) 2013; ISBN 978-983-42982-5-8; 19 Jun 2013; Conference Proceeding; None
  4. Shahrul Nizam Salahudin, Suzaida Bte. Bakar, Zaifudin Bin Zainol, Aerni Binti Isa, Fadzilah Bte Embong; Customer Satisfaction Index – Self Meter Reading; Tnb Distribution Technical Report; Type :Technical Reports,Source Name :Customer Satisfaction Index – Self Meter Reading, Volume :1, Issue No :1, Article ID :none, Page Start :1, Page End : 50, ISSN :none, Publisher :TNB Distribution; 01 Aug 2014; Other; None
  5. Hamiza Bte Jamaludin, Fadzilah Bte Embong; Green Marketing Strategies: A Study Of Customers' Purchase Intention Towards Green Product; 3Rd International Conference On Accounting, Business And Economics; e-ISBN 978-967-0524-62-7; 26 Aug 2014; Conference Proceeding; None
  6. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Khairul Nizam Bin Surbaini, Zuraini Bte Abdullah Zawawi; Smart Shopping Asistance; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN978-983-42982-9-6; 01 Mar 2017; Other; None
  7. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Maizatul Akmar Binti Mohd Rasli, ZURINA BINTI ISMAIL; Smart Internship System (Sis); International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN:978-983-42982-9-6; 01 Mar 2017; Other; None
  8. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Live Chat Waze; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN:978-983-42982-9-6; 02 Mar 2017; Other; None
  9. Abdul Rahman Bin Zahari, Elinda Binti Esa, Fadzilah Bte Embong; University Enrolment Intentions From Students' Viewpoint; 8Th International Economics & Business Management Conference 2017 ; Source Name :0, Volume :0, Issue No :0, Article ID :0, Page Start :0, Page End : 0, ISSN :23571330; 28 Nov 2017; Other; None
  10. Abdul Rahman Bin Zahari, Elinda Binti Esa, Fadzilah Bte Embong; University Enrolment Intentions From Students’ Viewpoint; The European Proceedings OfSocial & Behavioural Sciences; Volume :XLIV, Issue No :91, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.91, Page Start :867, Page End :876, ISSN :2357-1330; 31 Jul 2018; Journal; ISI
  11. Maizatul Akmar Binti Mohd Rasli, Fadhilah Bte. Abdul Ghani, Nurul Huda Binti Ahmad Razali, Siti Fara Fadila Binti Abd. Razak, Mohd Zulkeflee B. Abd Razak, Fadzilah Bte Embong; Does Soft Skills Really Matter?; 9Th International Economics And Business Management Conference ; Volume :100, Issue No :-, Article ID :https://doi.org/10.15405/epsbs.2020.12.05.46, Page Start :427, Page End :435, ISSN :2357-1330; 02 Dec 2020; Conference Proceeding; ISI
  12. Maizatul Akmar Binti Mohd Rasli, Fadhilah Bte. Abdul Ghani, Nurul Huda Binti Ahmad Razali, Siti Fara Fadila Binti Abd. Razak, Mohd Zulkeflee B. Abd Razak, Fadzilah Bte Embong; Do Soft Skills Really Matter?; European Proceedings Of Social And Behavioural Sciences Epsbs; ; 30 Dec 2020; Conference Proceeding; ISI