Bachelor in Business Administration (Marketing) (Honours)

UNITEN Business School

Overview

Bachelor in Business Administration (Marketing) (Honours)

This programme provides students with a strong foundation in marketing principles, consumer behaviour, branding, and digital marketing strategies. It integrates theoretical knowledge with practical applications, market analysis, and real-world projects to prepare graduates for professional careers in marketing, sales, brand management, and related business fields across diverse industries.

About Programme

The Bachelor in Business Administration (Marketing) (Honours) is specifically designed to equip students with fundamental knowledge in accounting, finance, computing, quantitative analysis, English, and economics, in addition to providing strong expertise in marketing and management and their application in the real business environment. The courses are carefully structured to produce competent professionals with in-depth knowledge of marketing management who are capable of generating innovative ideas, particularly within the Malaysian business environment.

The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

This Bachelor in Business Administration (Marketing) (Honours) programme can be completed in 3 years.

🗓️ Intakes

January, June & September

🏫 Campus :

Sultan Haji Ahmad Shah Campus

🕒 Duration

3 years (full-time)

🪙 Total Programme Fee

RM66,000 - for Malaysian students

RM69,000 - for International students

Programme Structure

Year 1	Year 2	Year 3
Introduction to Accounting and Finance Economics Principles of Marketing Management and Organisational Behaviour Penghayatan Etika dan Peradaban English for Business Islamic & Society/ Comparative Religion Communication for Business Business Ethics Operations Management Energy Literacy Introduction to International Business Business Information System Human Resource Management Falsafah dan Isu Semasa Kursus Integriti dan Anti-Rasuah Introduction to Social Work	International Trade Entrepreneurship International Human Resource Management Consumer & Buyer Behaviour International Marketing Strategic Management New Venture Management Social Entrepreneurship Financial Technologies and Innovations Organisational Development and Change Training and Development Managing Multinational Corporation Integrated Marketing Communication Business Research Methods	Occupational Safety and Health Global Entry Strategy Product and Brand Management Service Marketing Retail Management Creativity & Innovation Management Small Business Management Digital Marketing Sales Management Strategic Marketing Marketing Research

Note: The above programme structure serves as a guide. Courses may differ according to intakes.

PEO No.	Programme Educational Objectives (PEO)
PEO No.	UNITEN produces graduates who:
PEO1	are professional, knowledgeable, technically competent and agile to adapt to digital and technology in the energy and marketing environment.
PEO2	communicate effectively, collaborate, show leadership, demonstrate an entrepreneurial mindset and engage in lifelong learning in an organisation.
PEO3	uphold ethical values and demonstrate effective management by integrating professionalism, practical and numeracy skills in stakeholder engagement in business.
PEO4	strong personal skills and a sense of responsibility as global citizens who value cultural diversity and sustainability in the business context.

PLO No.	Programme Learning Outcomes (PLO)
	Students graduating from the Bachelor in Business Administration (Marketing) (Honours) programme will have the ability to:
	Statement
PLO1	discover knowledge and understanding of the fundamentals of marketing and related disciplines.
PLO2	infer intellectual capabilities to analyse and create business ideas, solutions, strategies, and practices.
PLO3	demonstrate technical and practical skills to enhance professional competence for sustainable business practices.
PLO4	express interpersonal skills in managing a diverse culture of business teams.
PLO5	participate in effective and interactive communication skills by using suitable communication tools to a broad range of audiences.
PLO6	infer digital skills in managing a wide range of information by using digital technology applications to solve business problems.
PLO7	evaluate numerical skills to analyse data mathematically and statistically in a business organisation.
PLO8	express effective leadership skills and degree of autonomy and responsibility in a business organisation.
PLO9	devote personal knowledge and skills to a business organisation.
PLO10	share managerial and entrepreneurial skills in a business organisation.
PLO11	adopt appropriate values in respect of ethics and professional integrity towards managing socio-cultural differences in a business organisation.

Entry Requirements

A -Level / GCE / GCSE / IGCSE

Pass A-Level with minimum grade C in any 2 subjects

Any 2 subjects (Grade C)

Foundation / Matriculation

Pass Matriculation/Foundation with a minimum CGPA of 2.00

Diploma

Pass Diploma (Level 4, MQF) OR Pass Advance Diploma (Level 5, MQF) with a minimum CGPA of 2.00

UEC

Pass UEC with a minimum of Grade B6 in 5 subjects including:-

Mathematics (Grade C9)
English (Grade C9)

STPM

Pass STPM with at least 2subjects at a minimum Grade C (CGPA 2.00) in any subject

AND

Mathematics SPM(Grade E)
English SPM (Grade E)

STAM

Pass STAM with a minimum Grade of JAYYID

AND

Mathematics SPM(Grade E)
English SPM (Grade E)

DVM/ DLKM/DKM

Pass subjected to HEP Senate/Academic Board’s approval

International Baccalaureate Diploma Program (IB)

Pass IB with a minimum of 24points in 6 subjects

High School Certificate for International Applicants

Pass with a minimum of Grade C

OR

60% ATAR Rank in any of the following subjects :-
Mathematics
Economy
Accounting

Career Prospects

Graduates of the Bachelor in Business Administration (Marketing) (Honours) programme would have diverse career prospects in sectors including marketing, branding, retail, digital business, entrepreneurship, international business, and corporate management. Prospective career opportunities include Marketing Executive, Digital Marketing Executive, Brand Executive, Product Executive, Sales Executive, Business Development Executive, Retail Management Executive, Customer Relationship Executive, Advertising and Promotions Executive, Social Media Executive, Market Research Analyst, Corporate Communications Executive, International Marketing Executive, Training and Development Executive, Entrepreneur, and Business Consultant.

Financial Aid Opportunities

Discover various funding opportunities available to help manage your tuition and campus life expenses.
From merit-based awards to need-based assistance, find the right support system to fuel your success at the university.

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